Pick your track.
Learn to run marketing.

The real job before any app: understand a customer, build an offer, choose where to compete.

N

Use AI to research faster, draft first versions and summarise — and learn where it must not decide.

D N

Describe who you are selling to and what they actually want, using free research tools.

U

Copywriting basics — headline, hook, clarity and one clear ask — for posts, pages and ads.

Simple rules for layout, contrast, colour and type so your work looks right and reads fast.

G

Assemble a fast, clean site and landing pages that turn visitors into leads — no coding.

Content pillars, hooks, formats and a posting rhythm to build attention organically.

Set up campaigns — objective, audience, budget, creative — and judge them by cost per result.

Rank without paying per click, and show up in AI answers — keyword research, on-page and links.

U

Build a list, write a welcome sequence and a newsletter, and read opens and clicks.

Get comfortable with GA4 and a simple dashboard — what happened and what it means.

Take what the numbers say and turn it into next month’s priorities.

Work a real brief end to end — plan, launch, track — with mentor review.

Package your work into a portfolio, prep interview answers, and learn to market yourself.

Map the skills you already have onto marketing roles and set a clear switch plan.

Cover the fundamentals fast, with AI as a multiplier for research and drafts.

N

Size demand, segment an audience, and read what competitors are doing.

U

Plan a content engine and write copy that converts across pages, posts and ads.

Produce on-brand creative quickly — layout, hierarchy and templates that scale.

G

Own a site day to day — pages, speed, forms, and landing pages built to convert.

U

Build presence on the platforms your industry uses, with a repeatable posting system.

Run and optimise campaigns across Meta and Google — Search, PMax, social — for cost per result.

Design welcome flows, newsletters and automations, measured by revenue not sends.

Set up GA4, dashboards and UTM discipline; present a report a stakeholder trusts.

Run a structured sprint from brief to recommendation — the way agencies scope work.

G

Build full strategies for real client briefs — segment the market, model spend, track ROI.

Plan and run an integrated SEO and paid campaign on a real brief, with mentor review.

Build and deliver a client-ready strategy deck and pitch it live.

G

See marketing as a system for revenue — where it fits, what to expect, what to demand from it.

Why people buy — motivation, trust, friction and timing — and how to design around it.

N

Build the muscle to read GA4 and dashboards fast and turn them into decisions.

PB

Watch the market on purpose — competitors, pricing, demand shifts and gaps to attack.

U

How paid works across Meta and Google, and how to judge it by return, not activity.

Set up a testing system — hooks, angles, formats — so winners are found, not guessed.

Plan and produce short video that earns attention and moves product — simply, in-house.

Sharpen the offer and positioning so marketing has something strong to carry — and price with confidence.

G

Decide spend by stage and channel, set guardrails, and know when to scale or cut.

Assemble the full plan — audience, channels, budget, calendar and targets — on one page.

G

Hire, brief and hold marketing accountable — in-house, agency or freelancer — with the right scorecard.

Use AI models and automations to do the work of a small team — content, ops, follow-up.

Build a real 90-day plan for your business — targets, spend, channels — reviewed with a mentor.

G

Set up a living dashboard and a weekly / monthly review habit so you keep updating yourself.